Good Steward Consulting (GSC) is a rural Minnesota brand dedicated to helping renewables companies reach out to rural communities. As rural folks themselves, they know how to positively introduce new ideas that can aid rural areas; reducing resistance and improving connections.

During Good Steward Consulting’s discovery call with Playwell Bricks, they explained that they were looking for a holiday gift for clients and employees that would reflect the GSC brand and what they do. They explained that they wanted to see wind turbines and solar panels in their set, as these were an important part of how Good Steward Consulting helps farms secure their future via income diversification.

Playwell Bricks is no stranger to creating sets for renewables companies, so the Playwell team showed GSC some of these sets. From there, Playwell Bricks designer Eric Dubois Yang began creating GSC’s own set and incorporating their ideas.

The most important aspect, GSC explained, was representing the rural communities that is their niche. This took a few designs to get right, beginning with a cow alongside multiple turbines and solar panels.

“It was a bit of a struggle to get the part count down, so there was a discussion to have multiple really simple wind turbines or to have one really well-refined one,” explains Eric. Cutting back to a single wind turbine allowed him to include a simple red barn, silo, and mini-sheep, which the client approved.

Since this set was being designed for both clients and employees, GSC included text boxes that explain their services, what they do, and how they do it. Working from the building metaphor embedded in the nature of brick sets, the instructions explain how GSC helps their clients build their brand in rural communities.

This content works to instill pride in the employees who receive these sets, as well as showing their clients how well they know and understand rural life. These sets have a further metaphor of creating connections between GSC and their recipients, just as they create connections between their clients and rural communities.

Inspire gratitude, elevate your brand, and celebrate relationships with intention. Playwell Bricks partners with you to brand well, build well and gift well, delivering gifts that lift your culture and message. Contact Playwell Bricks and schedule your discovery call now.