Electude is a leader in developing integrated automotive learning solutions for automotive students. With the shift towards electric, education and training is crucial for safety, and Electude is on top of it. They just needed to let the rest of the automotive industry know. That’s when they contacted Playwell Bricks.

Electude commissioned Playwell Bricks to make a custom Playwell Bricks set of their Kia Niro, a modified plug-in hybrid training vehicle. With this hands-on tool that accompanies an e-learning suite, automotive students get hands-on experience in a safe environment, learning to troubleshoot issues with the plug-in hybrid vehicles.

Electude was created by the owners because they knew that technical students learned best with their hands. This background is clearly visible in Electude’s slogan, “See it. Try it. Get it.” First you see how something’s done, then you try it for yourself. And that’s when you get it. This understanding is also present in Electude’s design to commission this brick set: a hands on bit of marketing that fits their audience to a T.

To make sure this set acted as a representative of the Electude brand, they requested that their logos and branding be present in just the way they are in the real training vehicle. Playwell Bricks designer Pedro Lara headed the design of this custom vehicle, with Kostik Poloskin working his graphics magic on the decals for the logos and branding.

When Electude received their first concept, the team at Electude went through the model with a critical eye, making sure their final set matched their training vehicle as much as possible. After some fine-tuning, this set was ready for production and building instructions.

If you’re searching for a corporate gift that incorporates your branding and story, Playwell Bricks specializes in custom design for corporate production. Our designers work with your ideas, gifting goals, and branding to ensure that you gift well, brand well, and build well. Contact us and schedule your discovery call today!