How this Custom Set Helped Make Growcon a Memorable Event
Introduction
The UPS Store, Inc. was making plans for their 2025 internal conference of franchisees, called Growcon. The event was designed to inspire, connect, and inform their CO-OP leaders (the term used for their franchise owners).
The Challenge
As part of the UPS Store, Inc.’s efforts to create an engaging conference, they hired Doner, a creative agency. Doner then contacted Playwell Bricks and explained that they were looking for a unique way to ensure their leaders got the most out of the event. Their idea was that having the CO-OP leaders build something that matched the conference’s theme would break the monotony that can come with sitting and listening, as well as give these leaders a chance to engage and connect with each other.
The Solution
Working with Doner’s ideas, Playwell Bricks CEO Jason Pyett designed a large mosaic that was broken into smaller sections. “Each person would do one or two sections,” he explains, without knowing what they were building. At the end, the smaller sections were put together to reveal the full mosaic: a UPS logo that they’d worked together to build.
In addition, individual sets that the franchisees would take home were also designed and produced, small to be packed into a suitcase and taken home.
The Results
By building the mosaic together, the UPS Store, Inc. had found a way to keep their CO-OP leaders engaged at the conference, as well as reinforcing the theme of building the UPS brand together in a truly memorable way.
The smaller sets the franchisees took home would serve as a vivid reminder of the networking, learning, and celebration attendees experienced at the conference.
Quotes
"Just wanted to send you a quick thank you. The mosaic was a HIT and the franchisees loved their individual kits. Everyone was so excited to participate, and the end reveal was amazing. Thanks for everything you did to not only design and create these builds, but teach me the process, guide us through specific needs, and ultimately, set us up for success. We appreciate you and hope to work again with you in the future!"
- Evan Clemczak, VP, Brand Leader, Doner
Conclusion
If you’re in need of a unique gift that creates a memorable experience and deepens connections, Playwell Bricks specializes in custom designs for corporate production. Build well, brand well, and gift well, with Playwell. Contact us to schedule your discovery call today!