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case study

How Playwell Bricks Boosted Cytiva’s Promotional Efforts


Cytiva is a global life sciences leader that helps biological researchers move their work “from discovery to delivery.” Specializing in medical equipment, Cytiva’s mission is to make the difficult field of biological research easier.

The Challenge

After some disappointing results with branded merchandise in the past, Cytiva reached out to Playwell Bricks for promotional giveaways based on the products they provide. Cytiva wanted high-quality custom sets they could rely on to elevate Cytiva’s brand.

The Solution

Cytiva has their hands full looking after their vitally important clients, so the team at Playwell Bricks was happy to study the specifications and photos of their products in order to recreate them in genuine LEGO® bricks. To begin, Cytiva requested four specific products to get the Playwell Bricks treatment, and Playwell’s design team got to work.

The Results

After a few pivots to ensure Cytiva corporate was happy with every detail of the sets and the packaging, Playwell Bricks designed, packaged, and delivered a total of 2500 custom Playwell sets within ten weeks. “Cytiva was super happy,” Playwell Bricks CEO Jason Pyett says with pride, “And they’ve asked us to do another project with them.”

If you have a product that you'd like to turn into a custom Playwell set your clients and team will never forget, contact us today!

Use coupon code WELCOME10 for 10% off your first order.


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