When #legotiktoker Serena Neel wanted to make a bid to get the attention of YouTube celebrity MrBeast, she contacted Playwell Bricks. Playwell Bricks wasn’t the first custom brick design company she reached out to, but while the other companies weren't interested, Playwell Bricks CEO Jason Pyett saw a unique opportunity in the collaboration.

Since his first viral video in 2021, MrBeast has been considered a mainstream success since 2021, thanks to a series of challenges, stunts, and competitions. There was certainly no shortage of inspiration to create a custom set from, but Serena wanted to be sure that the set she would build onscreen would be unmistakably MrBeast.

Recreating the MrBeast panther in bricks quickly became the obvious choice. Playwell Bricks designer Pedro Lara got to work taking the two-dimensional image and turning it into the three-dimensional bust style made popular by the Star Wars™ helmet collection.

In order to match the colors to the original panther, the team had to use native-compatible bricks rather than brand name. The bold, colorful effect is truly stunning.

Serena determined to push the launch of this special custom set further than originally planned to coincide with the launch of the new MrBeast series on Amazon Prime, which meant everyone had to be patient and wait. The team here at Playwell Bricks thinks this was harder on Jason than anyone. He was so excited for the reveal!

Of course, the Big Day finally came and Serena Neel launched her custom MrBeast set across her social medias, tagging MrBeast himself to let her know if he wanted one of his own. Her tiktok racked up almost 122K views, 872 comments, 3517 saves, and a whopping 435 shares.

If you’ve been dreaming of custom Playwell Bricks set to get someone’s attention, celebrate a milestone, or show appreciation, contact us today! Our designers specialize in production sets and will work with your ideas, goals, and budget to build your dreams.