How this Custom Set Generated Brick Power for a Product Launch
Introduction
Cummins Power Generation offers reliable power systems for a range of customers around the world. In response to changing power needs, Cummins launched the QSK78 as part of its Centum™ Series Generator Sets to the 50Hz market” in late spring 2026. As part of this launch, a representative of Cummins commissioned a custom Playwell Bricks set of the QSK78 powered generator sets.
The Challenge
The client explained to the Playwell team the size of sets they were looking for, sharing some photos of the QSK78 generator set. These sets would be given as a promotional item, so they should be designed for builders of various skill levels. The completed sets would need to be shipped to both the U.S.A. and Spain, and they wanted to make sure that the Spain-bound sets had plenty of time to get through customs.
The Solution
Playwell Bricks designer Eric Dubois Yang started the design without delay, relying on feedback from the client to understand which details might have been lost in this miniature design but were necessary to capture the function of the QSK78 generator set. In this case, the client requested tubing be added to the sides, the top adjusted to make the Cummins’ signature look, as well as details like changing which side of the generator the panel should be on.
“The black block in front is a grill that contains a fan, but we simplified it to keep the project on budget,” explains Eric.
The final details included decals showing the Cummins Centum™ logos and the control panel on the side of the generator set. After the packaging was complete, Cummin’s marketing content was embedded into the build instructions, and these sets were ready to ship.
The Result
Eric took care to ensure this custom set was “easy to build, perfect for conventions, while the different bar pieces give the set some interesting texture despite this set offering a fairly straightforward experience.”
The completed sets were shipped to the U.S.A. and to Spain, arriving on time for Cummin’s launch events.
Conclusion
From concept to unboxing, custom designs from Playwell Bricks are crafted to align with your brand and your values. Bring some joy to your brand; contact Playwell Bricks and schedule your discovery call today.