How Bricks Highlighted a County's Commitment to Their Community
Introduction
In rural Alberta, the county grader is a symbol of safe, reliable travel on unpaved roads. For the County of Minburn No. 27, this essential machine inspired a unique idea: turning it into a custom Playwell Bricks set for a promotional giveaway. The goal was to provide citizens with something that was both memorable and meaningful, while also highlighting the county’s commitment to its community.
the challenge
The County needed a set that would reflect their grader accurately while staying within budget and part count. The challenge wasn’t just in capturing the look of the machine, but also in ensuring stability and playability at a microscale size of just 138 pieces. The grader’s unusual angles, particularly the sloped front section, posed a design challenge that required creative problem-solving.
the solution
Playwell Bricks designer Petrus Gartler took on the task. Experimenting with new building techniques, Petrus physically tested multiple iterations to ensure both structural stability and a satisfying build experience. A clever hinge system allowed the grader’s distinctive front angle to balance naturally when placed on a surface.
The collaborative process included client approvals at each stage, ensuring the final product aligned with the County’s vision. What began as an experimental design grew into one of Playwell’s most praised builds, earning admiration internally from the design team as well as from the client.
the result
The final custom grader set was delivered as a promotional giveaway that delighted recipients and exceeded expectations. The project showcased how creative risks and thoughtful collaboration can result in a build that not only represents a brand but also strengthens community connection. For the County, the grader set became a tangible expression of local pride and identity.
quotes
"10/10. The Playwell Bricks team were great to work with, kept me in the loop throughout the build, and provided a customized product that exceeded my expectations."
- Davin Gegolick, Director of Planning and Community Services, County of Minburn No. 27
conclusion
If your company needs a custom gift that can celebrate your team while also making an impression with clients, Playwell Bricks is here to help. The design process is tailored to your branding and budget, ensuring a final product that is both meaningful and memorable. Build well, brand well, and gift well, with Playwell. Contact us to book your discovery call.