Arlo is Heading in the Right Direction
Parts Count: 124 pieces
Dimensions (cm): 13.1(W) x 13.9(L) x 10.1(H)
(inches): 5.2(W) x 5.5(L) x 4(H)
Compass Building Systems provides self-storage buildings for metro Atlanta (U.S.A.) and east of the Mississippi. The Compass Building Systems team prides itself on delivering quality, timely self-storage buildings with single- to multi-level systems based on their clients’ needs.
Arlo the Dog
During their discovery call, a representative from Compass Building Systems explained that they’d like to commission a custom Playwell Bricks set as a promotional item. They’d come up with a concept with a wide appeal: their set would focus on their office dog, Arlo.
“We’d like the theme of this set to be that Arlo needs space for all his toys,” they explained. They envisioned a self-storage building with their logo and Arlo sitting on top. One of the storage bays below would hold Arlo’s toys.
Designing the Client’s Idea
The Playwell Bricks designer started with Arlo’s toys, going through the brick catalogue to see what was available and also to give this build a sense of scale. Arlo would need to be bigger than his toys, so the Arlo part of this set would be brick-built.
From there, the self-storage facility became the base. On the roof, arrow pieces were used to create the points of the compass rose in the client’s logo, and the happy brick-built pup sits on top, tongue lolling and surrounded by his colourful toys. Decals attached to smooth, studless bricks reveal Compass Building System’s full logo and their marketing slogan, “the right direction in self storage.”
Below is an open self storage bay, with more of Arlo the dog’s toys spilling out. Along the rest of the building section are more bays; these ones closed up to best convey the real-life experience.
Conclusion
Using their office dog and his toys in this way is a clever and appealing way to convey the purpose of self-storage to people across industries. It also allows the building this set to become a fun family experience that’s sure to create memories that keep Compass Building Systems top of mind with potential customers.
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