Cambridge Innovation Centers (CIC) offers turnkey lab space companies can rent on a month per month basis. These lab spaces include lab equipment made available through CIC partnerships within the industry, and clients can rent a single lab bench to upwards of thirty-five at a time, depending on their needs. When CIC wanted to offer a gift to its clients to show appreciation, they came to Playwell Bricks to commission a custom lab bench set.

Playwell’s contact at CIC explained that they’d come across custom brick sets at various industry trade shows, including lab sets, which had piqued their interest. They were interested in commissioning a custom lab bench set for a client appreciation gift. “One of the quirks of our CIC coworking spaces is that each one features a LEGO® wall,” they told Playwell, so a custom brick would fit very well into their brand identity as a gift for their premium clients.

Working from photographs, Playwell Bricks designer Eric Dubois Yang soon had a concept ready for the client. These concepts are never meant to be the final design, but a means to ensure the client and the designer are on the same page. The client’s suggestions are then taken into account, and the design is updated. In this case, the client liked the lab bench, but asked for a pop of their brand colour orange as a pipette and specimen jar to complete the lab look.

The Playwell graphics team added the CIC logo to the larger side of the lab bench, using the canvas created by the cupboard to host a decal.

When the build instructions were created, they included marketing content and a thank-you message from CIC to their clients, “for building your lab with CIC.”

With this custom Playwell Bricks lab bench set, CIC had a premium client appreciation gift that is a good fit with their brand ethos. When their recipients receive their gifts and open the instructions, this will be the first thing they see, connecting the entire experience to their greater experience as a CIC client.

Elevate every gesture. From client appreciations to promotional giveaways, Playwell Bricks helps you brand well, build well, and gift well, transforming ordinary moments into extraordinary connections. Contact us to book your discovery call today.