Caxy helps companies transform and grow via technology. Or, as they put it, helping you build your business. “We’re problem-solvers, strategists, and innovators,” their website reads, and they’ve been at it for two decades.

Caxy wanted a lead generation tool to send directly to the brands they wanted to work with, something tactile that would get the brand’s attention while also showcasing the strategy and innovation they bring to their clients. Through the marketing team at Business Nitrogen, they reached out to Playwell Bricks. Could Playwell Bricks create a custom lead generation set on the theme of “building your business with Caxy” that could showcase these qualities?

Business Nitrogen explained that they envisioned a set of an office building, and at the top of that building, they wanted to see the logo of the brands that Caxy would be sending these sets out to. This element puts the client first, showing another of Caxy’s promises in a subtle, but significant way.

It’s a brilliant idea, because what brand wouldn’t want to build and display a custom brick set that has their own logo at the top? It’s a clever bit of marketing that connects the recipient with the story of Caxy building their business while they build the set, and then again whenever they see the completed set displayed.

When asked if Caxy’s marketing campaign was successful, Playwell Bricks CEO Jason Pyett smiles. “While our contact didn’t provide any details, I can say that it worked so well that Playwell Bricks got a few calls from the clients who received the sets.”

If you’d like to impress your recipients with your marketing chops, Playwell Bricks specializes in corporate production of custom-designed brick sets. Our team of designers works with your branding and budget to help you build well, brand well, and market well, with Playwell. Contact us to schedule your discovery call today.