Carrier is an HVAC company that prides itself on pioneering innovate climate and energy solutions. With a major client appreciation event for their industrial clients on the horizon, the Carrier team contacted Playwell Bricks to commission a custom keepsake gift that they could give out to their attendees.

The event Carrier planned was the Carrier F1 Arcade Experience. The F1 Arcade Experience is an immersive Formula 1 racing simulation experience. In addition to the adrenaline of racing, the F1 Arcade Experience also offers a luxurious setting with high-end food and drinks.

The Carrier team had put so much thought and care into this experience that they wanted their attendees to have a take-home gift that would remind them of their adventure and, of course, the brand behind it. Ideally, the client told the Playwell team, this gift would somehow combine the Formula 1 theme with Carrier’s brand.

Playwell Bricks CEO Jason Pyett showed the client the race cars that Playwell’s Eric Dubois Yang had designed for another client, and they seized on the idea. This racing car, branded for Carrier, would be perfect.

Eric quickly updated the design in Carrier’s brand colours. “I like the playability of this set,” he says. “The car can roll, and it also sits on a classy stand, giving it a sleek look.”

With Carrier’s logo and colour-branded “1,” this updated concept was sent to the client for approval. Once they signed off, this shifted from digital design into physical manufacturing to be shipped to Carrier for their client appreciation event.

Inspire gratitude, elevate your brand, and celebrate relationships with intention. Playwell Bricks partners with you to brand well, build well, and gift well, delivering gifts that lift your culture and message. Contact us to schedule your discovery call today.