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How this Custom Set Celebrates an Experience

Introduction

Carrier was originally founded over a century ago by Willis Carrier, an engineer and the inventor of the modern air conditioner. True to its roots, Carrier still specializes in HVAC solutions, priding themselves on pioneering sustainable solutions in energy and climate.

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The Challenge

The team at Carrier had a major client appreciation event planned: the Carrier F1 Arcade Experience. This Formula 1 simulator experience is not your typical arcade. Located in a luxurious setting, this adventure is a high-end experience complete with food and champagne. From Playwell Bricks, the client wanted a keepsake gift they could give to their event attendees to take home as a token of both the experience, but also the brand that provided them with that experience.

The Solution

Playwell Bricks designer Eric Dubois Yang had previously designed a race car that would suit the Formula 1 event well. By redesigning this custom set in Carrier’s brand colours and adding the Carrier logo, this sleek race car set was off to the races.

The Result

With this custom-designed race car set, Carrier has a keepsake gift that will immediately remind their clients of the Carrier F1 Arcade Experience, as well as the brand that made the experience possible. This race car also offers a secondary, take-home adventure as the attendees experience the nostalgic joy of building this brick set.

Conclusion

Inspire gratitude, elevate your brand, and celebrate relationships with intention. Playwell Bricks partners with you to brand well, build well, and gift well, delivering gifts that lift your culture and message. Contact us to schedule your discovery call today.