Building a Solution with AustinPX
Parts Count Small Set: 124 pieces
Parts Count Large Set: 250 pieces
Dimensions Small Set (cm): 10.4(W) x 9.6(L) x 12.3(H)
(inches): 4.1(W) x 3.8(L) x 4.9(H)
Dimensions Large Set (cm): 20(W) x 15.8(L) x 25.4(H)
(inches): 7.9(W) x 6.2(L) x 10(H)
AustinPX is a data-driven pharmaceutical company that aids developers bring new drugs to market. With the release of their new KinetiSol™ Technology, the brand launched a campaign they dubbed Build Your Solution. A team member from AustinPX reached out to Playwell Bricks to commission a custom-designed set of their proprietary technology as part of this campaign.
Why Have One Set When You Could Have Two?
The client explained their vision for an upcoming campaign event: as part of the Build Your Solution theme, they planned to have a free-build brick table that people could come and go from. The client would like to have a large set of the AustinPX KinetiSol™ Technology that could be built in this section, as well as a smaller set they could give out to clients who booked a meeting to learn more about the tech.
On these smaller sets, the client explained that they would like to have a vertical business card holder that could easily attach and detach from the unit.
A Small and A Large Set
Playwell Bricks designer Eric Dubois Yang handled both of these designs. “For the smaller set, we scaled the technology with the disc section in mind, to be a 2x2 round plate,” he explained. “Then we proportioned the rest of the set according to that plate. We tried to preserve the build’s proportions rather than distorting them, as can sometimes happen with bricks. The main priority was the KinetiSol™ Technology itself.”
He included a detachable business card holder to the rear of this small set, simply made with few sloping wedges and a ledge (close-up shown in photo above).
“The biggest challenge of the larger set was making the budget,” Eric goes on. “The piece I wanted wasn’t available, but we found a solution by making this set hollow, while still ensuring that it was structurally sound enough that anyone, of any skill level, could build it.
“Scale-wise, the disc section in the larger set is 4x4, which means it’s eight times the volume of the smaller set. That’s quite a big jump when you’re working with a 3D model!”
The Playwell graphics team added AustinPX’s logos and the digital screen via carefully designed decals. AustinPX’s marketing content was embedded into the build instructions, and the packaging design was completed, to allow this set to be delivered for their important campaign event.
Conclusion
Make every gift a statement of purpose. Whether you’re honoring new technology or clients, Playwell Bricks helps you brand well, build well and gift well, creating gifts that reflect your values and inspire lasting connections. Start with a discovery call today!