APS is a process automation firm with a focus on specific automotive and worker’s compensation claims for businesses. Their mission? To reduce the cost of risks by helping their clients process claims faster, an element that’s represented by the fast-forward symbol embedded in the P of the APS logo.

The folks at APS had seen custom brick sets at tradeshows and asked their marketing agency, Performance Marketing, to commission a custom Playwell Bricks set of their own. APS wanted something that would represent their brand, tell their brand story, and tap into the excitement and engagement they’d witnessed at trade shows.

The agency asked the Playwell Bricks team to bring the APS logo to life as a dynamic and buildable custom Playwell Bricks set. They made sure that the designer, Thiago Brisolla, understood that the two triangles that make up the fast-forward symbol were especially important to the final design, as they represent an aspect of APS’ brand story.

APS also embedded their branding into this custom set’s packaging and build instructions, ensuring that they are both engaging potential clients as they are building the sets and reminding them of what APS can do for them.

Here’s a small quote from that messaging: “As experts in casualty claims management, [APS helps] clients control costs and improve accuracy throughout the lifecycle of a claim. Just like this custom brick build, every piece has a purpose, and when combined, they help our clients build claims programs that are more efficient, accurate, and cost-effective. This model is a small reminder of what’s possible when the right tools come together.”

With this custom Playwell Bricks set in hand, APS now has a trade show item that truly delights. As potential clients build APS’s custom logo set, they interact with the APS brand story through both the instructions and the logo itself, while the fun experience keeps APS at the front of their minds in the future.

"We received the [brick sets] this morning. Looks great – and just in time to ship out to their Trade Show. Thank you for all your help with this project!!!!"

- Gail Murray, Project Manager, Performance Marketing

If you’d like to put the power of a buildable brick set’s engagement to work for your brand, then you’ll be glad to know that Playwell Bricks specializes in custom design for corporate production. With Playwell Bricks, you’ll be building your brand literally and figuratively. Contact us to book your discovery call today and gift well with Playwell.