When an Amazon team leader wanted a unique team gift for their crew that followed the tradition of giving out Peccy, their internal mascot, swag, but was also unique and original, they contacted Playwell Bricks. A custom Playwell Bricks set of their mascot Peccy with features connected to their team would be just the thing.

Peccy is Amazon’s internal mascot, a common sight around the warehouses and offices. Peccy gets their name from Amazon’s self-described ‘peculiar ways,’ a set of leadership principles that Amazon staff put into practice every day.

“I want to get blocks made that look like packages,” the client explained. “We would want a base that looks like a wood pallet, our mascot Peccy with our Den 5 logo and PEAK 2025.”

Playwell Bricks CEO Jason Pyett designed this custom set, first bringing Peccy to (brick) life, then the pallet stacked with Amazon packages.

Playwell Bricks’ graphic designer Kostik Poloskin created decals to capture the details of this small set, including Peccy’s face and recognizable Amazon smile. Decals were also used to add Den 5 to Peccy’s shirt, the requested Peak 2025 logo to the boxes, along with Amazon’s signature smile logo.

With these custom Playwell Bricks set, this team leader has the opportunity to carry on a swag tradition as well as putting their own unique twist on the gift. By incorporating Den details, this gift becomes personalized for the recipient, and something they’ll enjoy for years to come.

“We received these and, oh man, they are amazing! Thank you so much for your support as we worked through this! Our associate will love them!”

- Chad Benson, Den 5, Amazon

Turn generosity into lasting impact. For tradeshow, team, or client gifts, Playwell Bricks empowers you to brand well, build well and gift well, crafting on-brand experiences that resonate long after the unwrapping. Contact us to book your discovery call today.