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How this Custom Set Celebrates VIP Clients

Introduction

Agilent Technologies works in the biotechnology sector, designing and manufacturing lab equipment and software used in medicine, research, and beyond.

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The Challenge

The team at Agilent Technologies wanted a custom-designed Playwell Bricks set of one of their laboratory instruments. They explained that they had something of a tradition of recreating their branded instruments for their VIP clients and they wanted this custom set to be a very special take-home gift for them.

The Solution

The client specifically wanted Playwell to recreate their liquid chromatography instrument, the 1290 InfinityLab III LC System With Flex Bench. Along with this custom-designed set, they wanted to include marketing content in the instructions and would require the Playwell Bricks graphic design team to follow the Agilent packaging graphics system to match their brand.

The Result

Garrett Gourley designed the 1290 InfinityLab III LC System With Flex Bench as a custom bricks set, incorporating advice from other Playwell designers and the client until this set received full approvals.

From there, Kostik Poloskin from the Playwell graphics team handled the packaging and the content in the Build Instructions.

Once completed, Agilent Technologies had a custom Playwell Bricks set of their instrument to give to their VIP clients as a fully branded, packaged gift to celebrate the holidays.

Conclusion

Turn generosity into lasting impact. For tradeshow, team, or client gifts, Playwell Bricks empowers you to brand well, build well, and gift well, crafting experiences that resonate long after the unwrapping. Contact us to book your discovery call today.