ActiveOps is in the business of workforce management, using data and AI to help their clients make the best decisions to meet what’s coming. Theirs is a sophisticated program based on Decision Intelligence that they’ve broken down into three tenets: Casework IQ, Control IQ, and Work IQ.

ActiveOps was searching for a team gift to show appreciation for their hard work and to boost employee loyalty. The usual swag wasn’t going to be enough, and besides, they’d prefer something that could highlight the three tenets that are so important to the company. ActiveOps also faced the conundrum of providing an abstract, digital service that didn’t have a product their team could see, hold, or display.

That said, ActiveOps had already come up with the perfect metaphor for what they do: a lighthouse. Illuminating the obstacles ahead so their clients can make the best decisions to maneuver past those potential threats, with ActiveOps Decision Intelligence to guide them. Next, ActiveOps called Playwell Brick to commission their very own custom lighthouse set, complete with ActiveOps’ branding and tenets.

“The design itself was fairly simple,” says Playwell Bricks CEO and designer Jason Pyett, explaining that ActiveOps provided reference images for the lighthouse they wanted. “The only challenge was making sure the colour bands matched where the words would be applied,” he says, referring to the tenets, or IQ’s, that would be applied.

“We sent out two waves of the Lighthouse campaign to our customers. The first wave had a 23.81% response rate, which is incredible by industry standards. We managed to secure 5 customer meetings from the campaign, one of which we have been trying to get into for over 2 years.

“One of our sales engineers shared, ‘Just to emphasize how engaging this campaign has been - we have just secured an onsite meeting with (redacted) next week to further discuss how our solution can support of their digital transformation strategy. To top it off, the CEO for the business area held up the completed lighthouse during our initial discovery session, which really demonstrates the impact it made!'”

- Donna Tellam, ActiveOps

No matter how abstract or straightforward the service your company provides, Playwell Bricks can design a custom, branded bricks set that highlights your values, products, or achievements. Whether you’re looking for a team gift, a gift to commemorate a significant milestone, a client appreciation gift, or even a small set to attract new clients at your next tradeshow, Playwell Bricks can help.

Contact us today and let’s book your discovery call. Our team of world-class designers will work with your gifting goals, budget, and ideas to help you build your dreams.