There’s nothing better than hearing how something you made helped a client achieve their goals. That’s exactly what happened when ActiveOps shared the results of their recent lighthouse campaign and wow, did it make our day. Maybe even our month!

ActiveOps is all about helping businesses make smart decisions using data. Their method is called “decision intelligence,” which refers to the way they shine a light on the right information at the right time. So when they came to us asking for a custom branded lighthouse, it just clicked. What better way to represent that mission than with a beacon of clarity?

Our CEO, Jason, got to work right away, using a reference image they sent over. He made sure the top of the lighthouse had the right character (his words, not ours) and nailed the color banding so the decals would line up perfectly. The set came together beautifully: a tidy little build, topped off with the ActiveOps branding: Decision Intelligence, broken down into ControlIQ, CaseworkIQ, WorkIQ, and their logo, all added as decals once the build is complete.

Then came the most exciting part: the campaign results.

ActiveOps ran their lighthouse campaign in waves. The first wave? A jaw-dropping 23.81% response rate. That’s huge. They landed five customer meetings, including one with a company they’d been trying to meet with for over two years. One of their sales engineers shared that the CEO held up the finished lighthouse during a call.

We’ll be honest, that kind of feedback gives us goosebumps.

At Playwell Bricks, we’re not just building brick sets, we’re building dreams. We’re helping brands tell their stories in ways that people experience and remember. Whether it’s a gift for your team, a wow-factor tradeshow giveaway, or a bold move to get in front of that dream client, Playwell Bricks is here to help you build it. Contact us today and let’s get started building your dreams.