One of the things that impresses me (as a content writer) about the custom-designed sets that the Playwell Bricks designers create is their ability to recreate something like a building in miniature while still keeping the soul of the original place.

It seems to me that these designers have developed a sixth sense of which details need to be recreated and which can be discarded without effecting the overall personality of the piece. Particularly with bricks, where the medium makes it impossible to recreate every detail the way they could be in say, dollhouse miniatures or even a miniature painting. There’s an economy of detail at play in this craft.

On the design of Ladder 23 for the Bryn Mawr Fire Department, the client marveled at how “Playwell Bricks was able to put together the exact feel of Ladder 23 based on a few images.”

In a recent interview, Playwell Bricks designer Eric Dubois Yang explained it to me thus, “It’s always important to scale down and choose key sections we would want to depict, so that the set evokes the maximum meaning to the client.”

Yes, but how? With the hundreds of details that could be chosen from an entire school, such as the custom Roger Ascham set, how do you capture it so well with a mere handful?

I pressed him for more details, hoping to discover some formula, some algorithm of detail that I could share with you, but Eric only shook his head. “We can’t reveal all of our secrets for website content,” he told me. Which, I suppose, is fair enough. Job security and all that.

If you’re curious about which details our designers would choose to capture the feel of a special place you’ve been imagining in brick form, I suppose you’ll have to commission a custom Playwell Bricks set to find out. I can make that easier for you, however: just click on the button below and schedule your Discovery Call today.