Trench Group is made up of “sage and visionary innomakers leading the sustainable transformation of the electric power industry” by supporting “business partners in their transition to a greener future by offering the most complete advanced, and sustainable portfolio of high-voltage products and solutions.” Trench Group consists of two independent brands; Trench and HSP, and when a representative contacted Playwell Bricks, they hoped to create custom designs for both of these brands to give out at industry trade shows.

During their discovery call, the client explained that they were looking for tiny, custom versions of their products for their booth at the 2026 Institute of Electrical and Electronic Engineers (IEEE) trade show in Chicago. In addition, they also wanted sets shipped to their international teams to use in their promotional campaigns.

The client shared photos of their coil, instrument transformer, and bushing products, highlighted to show how the components are a part of a larger whole, explaining their usage to the Playwell Bricks team.

Playwell Bricks team member Tim Howell tackled these designs for Trench Group. “I think the main challenge was to get as much detail as possible with as few parts as possible,” he recalls.

He worked closely with the client to get these sets right. The client studied the concepts as Tim sent them, pointing out sections where a colour should be adjusted or an important detail should be addressed. The client took the time to create helpful diagrams that specified exactly what they meant, which helped to easily and efficiently communicate their ideas.

Once all three designs were approved, the client shared marketing for HSP and Trench to be included in the build instructions. This kind of inclusion, always encouraged by Playwell Bricks, gives Playwell clients like Trench Group the distinct advantage of marketing to their recipients while those recipients are fully engaged and the Trench Group has their full attention. That’s a rare feat in this digital age!

With these three custom-designed sets, Trench Group has promotional giveaways for both HSP and Trench to use at their trade shows and conferences around the world. By including their marketing content in the build instructions, they’ll also have the chance to re-engage their potential clients after the trade show ends, creating memories that will keep HSP and Trench in client’s minds for a long time to come.

Turn generosity into lasting impact. For tradeshow, team, or client gifts, Playwell Bricks empowers you to brand well, build well, and gift well, crafting experiences that resonate long after the unboxing. Contact us to book your discovery call today.