Global Maritime is a consultancy firm that specializes in the offshore sector. They boast a multidisciplinary team to help their clients solve complex problems, from oil and gas to renewables and aquaculture. After the success of their first Playwell Bricks commission, a 3-in-1 Floating Offshore Wind Turbine set, the Global Maritime team returned for a second set. This time, they wanted Playwell Bricks to recreate the Lloyd’s building in London. 

The Lloyd’s building is an architectural phenomenon with admirers all over the world. Designed by Richard Rogers and Partners, the building is sometimes called the inside-out building because of an architectural style known as Bowellism. Instead of hiding the functional aspects of the building inside, Lloyd’s has them on the outside, on full display. 

Playwell’s contact at Global Maritime warned the team that he was going to have very exacting standards for this set. No stranger to building bricks and even design, he wanted this gift to be perfect for his clients and would accept nothing less.

Playwell Bricks team member Eric Dubois Yang created the first concept of the Lloyd’s building in miniature and turned it over for the client’s inspection. It was a fine beginning, capturing the initial shape and giving the client a base to critique. 

The client’s biggest concern was that certain sections were simply too neat. The Lloyd’s building wasn’t neat; it “has its guts on display,” and he wanted to be sure that this set reflected that. In many ways, this is the opposite of the sleek corporate designs that most of Playwell’s clients want, but once Eric understood, he delivered.  

With this custom Lloyd’s building set, Global Maritime has a client appreciation that meets their exacting standards. They can be confident their clients will want to display this special set on their desks, complete with the Global Maritime logo to remind them of the brand behind this inspiring gift.

"The build experience, the model, everything is perfect. The way it comes together at the end, outrageously creative brick use. 10/10."

-James Vavasour, Business Stream Director Marine Warranty Survey (MWS), Global Maritime

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