In a world flooded with pixels and pings, your brand is constantly competing for attention and most digital impressions are forgotten within seconds. That’s where tangible branding steps in. There’s something unforgettable about holding your brand in your hands. It transforms from an idea into a real, physical experience.

At Playwell Bricks, we specialize in helping brands build that experience. Literally.

For global cooling solutions leader Güntner, trade shows and conferences are a big part of staying connected with customers. They commissioned a custom Playwell Bricks model of their bestselling V-shape Vario unit complete with its signature angled panels. Designed to be both accurate and easy to build for first-time brick users, this set gives attendees a hands-on way to interact with the brand.

Instead of a fleeting impression, visitors left with a tangible reminder of Güntner’s innovation, craftsmanship, and attention to detail that they could take home and build.

Norway’s Havila Biogass saw their custom Playwell Bricks set as a chance to tell their story in a way people could touch, explore, and enjoy. Their custom biogas plant was split into four modular sections, each revealing a different stage of the process, from raw materials to clean energy. The instructions doubled as an educational guide, turning every build into a learning experience. Playful touches, like tiny cows grazing outside the plant, kept the model engaging while reinforcing Havila’s commitment to sustainable innovation.

Like Güntner, Havila transformed a complex industrial product into an approachable, memorable brand experience that builders would revisit long after the first click of bricks.

When New England Biolabs Canada celebrated its 50th anniversary, they wanted a custom Playwell Bricks replica of a working biolab came complete with branded lab equipment, product packaging, and a scientist minifigure in a lab coat. This set reflects their real-world workspace, from the Monarch Total RNA Miniprep Kit printed on bricks to the precise look of their research benches. Some sets became prizes in a summer-long contest, sparking excitement across the scientific community.

Like Güntner and Havila, New England Biolabs turned their expertise and identity into something interactive, shareable, and enduring. They knew that when your brand can be held, explored, and built, it’s remembered far longer than a fleeting digital impression.

Whether it’s a miniature version of your product, a brick-built version of your factory, or a full-on custom scene that tells your brand story, tactile gifts invite people to engage with your brand in a whole new way. They spark curiosity. They encourage interaction. And most importantly, they’re kept, not tossed.

Custom brick sets have a magical ability to turn something transactional into something emotional. They're not just gifts. They’re conversations. They're invitations to play. They're powerful reminders of who you are and what you stand for.

And in today’s crowded market, that’s branding that sticks.

If you’re ready to commission a Playwell Bricks set for your own tangible branding, Playwell Bricks can’t wait to start designing your dreams. Contact us and book your discovery call today!