Rolling Wireless is the world’s leading supplier of cellular network access devices, known as NADs, to the automotive industry. Rolling Wireless’ software platform enables clients to create applications that delight drivers, enhance safety, and generate revenue. When the company wanted to promote the flexibility of this platform, they reached out to Playwell Bricks to commission a custom-designed set.

Given that their clients are in the automotive industry, the Rolling Wireless team wanted the subject of their set to be a car, but this set would go deeper than that. “The basic idea is that alternative approaches are like toy cars: fun to play with, but not flexible, while our software platform is like this set: you can follow our instructions and build a final product, but you’re also free to put them together any way you like.”

The next step was determining how to showcase that flexibility in a brick set. After some internal discussion, the client requested a 2-in-1 build. The difference didn’t need to be stark, but the two sets would highlight the role of the builder’s choice.

Playwell Bricks designer Pedro Lara brought this concept to life. The car is built from bricks that match the Rolling Wireless brand shade of blue, with subtle differences allowing the builder to choose from two different styles of the car to build.

The graphics team created a miniature version of the Rolling Wireless logo as well as “NAD Software Platform” to include as decals that go on the top/rear windshields (windscreen) and on the hood (bonnet).

To reinforce their brand messaging, the client shared marketing content to be included in the build instructions, seizing the opportunity to share their message while the builder is engaged in building. “Our brick-built car can be assembled in two distinct configurations, symbolizing the NAD Software Platforms’ (NSP) ability to adapt to different architectures and customer needs,” this content begins, ensuring potential customers have this in mind during their building adventure.  

With this 51-piece, 2-in-1 car set, Rolling Wireless has a fully branded, marketing-inclusive custom promotional item that highlights the flexibility of their NAD software platform in a fun and memorable way.

“The custom Playwell Bricks sets were a huge hit with our clients and became a memorable highlight of our gifting campaign. Playwell Bricks delivered a high-quality, creative and unique gift that perfectly captured our vision and exceeded our expectations.”

- Vanessa Parr, Marketing Communication Manager, Rolling Wireless

Turn your promotional giveaways into a strategic advantage. Playwell Bricks empowers you to brand well, build well, and gift well, crafting experiences that resonate long after the event has ended. Contact us to book your discovery call today.