A rebrand is more than updating a color palette or introducing a new logo, it’s about reshaping how your audiences perceive and connect with your organization. The challenge lies in making that new identity stick. A launch campaign may spark awareness, but how do you ensure your rebrand feels memorable, tactile, and personal to the people who matter most?

That’s where custom Playwell Bricks sets can help. They don’t just showcase your new identity, they invite your audience to build it, creating a hands-on experience that reinforces your message piece by piece.

When the Red Deer Chamber of Commerce marked its 130th anniversary, it unveiled a refreshed logo and brand identity. Rather than relying on graphics alone, the Chamber commissioned a custom brick mosaic of its new logo.

By gifting these sets during their rollout, members weren’t just told about the new identity—they interacted with it. Each set became a lasting, display-worthy reminder of the Chamber’s future-focused direction. The rebrand quickly shifted from abstract to tangible, embedding the new logo into the minds of the community.

Inbox Monster took a different approach. Preparing for a new brand launch during conference season, they wanted more than promotional items, they wanted personality. The solution? A custom set of their mascot, complete with removable accessories and playful expressions.

This interactive build turned their mascot into a conversation starter, both at the conference and online. With instructions that told a fun brand story and encouraged social sharing, Inbox Monster’s rebrand didn’t just introduce a new look—it built engagement and community pride around it.

Your rebrand deserves more than a reveal. It deserves to be experienced, remembered, and shared. A custom Playwell Bricks set offers exactly that: a creative, interactive marketing idea that transforms logos and mascots into keepsakes. Whether for milestone celebrations, trade shows, or team engagement, these builds spark connection while cementing your new identity. Playwell Bricks is here to help, piece by piece. Contact us and book your discovery call today!