Pliancy is a business-to-business professional services company, providing IT solutions to emerging companies. Pliancy prides itself on being people-centric, with five locations across the United States. When they wanted a meaningful internal gift for their team, they reached out to Playwell Bricks to commission a very special custom set. 

At their discovery call, the client explained that meaningful internal gifts were important to Pliancy, but as the company grows, managing those gifts was becoming more and more difficult. They explained that their community had something like an unofficial mascot that grew out of an April Fool’s joke that just sort of stuck. “It’s a small purple dinosaur with green spikes,” they explained. 

The client warned the team that they had a few other Pliney gifts in mind and were trying to feel out the best way to go. The design should be simple, small, and, most especially, capture the spirit of Pliney. 

Playwell Bricks designer Eric Dubois Yang created the first concept of Pliney from images the client shared of the lovable dinosaur mascot. These first concepts are designed to make sure the designer is aligned with the client’s vision and are not expected to be the final version.

However, this concept wasn’t too far off. They requested some adjustments: a plaque at Pliney’s feet for the Pliancy logo, removing a patch of white on Pliney’s belly, and giving the adorable beast a longer tail. Eric quickly made these changes, and the client approved this new version as the final concept. That meant this set was moving from design and into production and delivery. 

The client decided to go with a premium design for their packaging, giving this set a little extra oomph. Likewise, the Pliancy team sent over marketing content to be included in the building instructions, including this note the team chuckled over, “Congratulations on assembling Pliny the Plinasaurus Rex, the unofficially official mascot of Pliantologists everywhere!” Of course, it’s more than just good fun, it’s the kind of inside joke that builds camaraderie and teams, making this internal gift very special indeed.

While the Playwell team might never know what became of the other gift options Pliancy was considering, the Pliancy team members are sure to be delighted with this cute Plinasaur and nod to their team culture.

Inspire gratitude, elevate your brand, and celebrate relationships with intention. Playwell Bricks partners with you to brand well, build well, and gift well, delivering gifts that lift your culture and message. Contact us to schedule your discovery call today.