Kardex is a global leader in intralogistics, providing, in its own words, “an intelligent entry into automation with its dynamic storage and retrieval systems.” The Kardex team looked to Playwell Bricks for a custom set of their Kardex Shuttle to use as a trade show giveaway as a lead magnet.

The client had a remarkably clear vision of what they wanted. They explained that they’d come across a Playwell Bricks set in the wild and wanted to have one designed for the Kardex Shuttle. In addition to trade shows, the client also wanted to use the custom-designed sets of their product as a lead magnet for the sales teams. A custom set was a convenient and ideal solution for sharing what can be a building-sized product with potential clients.

Once complete, the packaging and build instructions would need to be available in four languages: English, German, Italian, and French, to cover Kardex’s territorial needs.

“This set is a ‘wolf in a sheep's fur’ as we say in German,” explains Playwell Bricks designer Petrus Gartler. “It doesn't look like a lot of work from the outside, but the functionality took quite a bit of brainpower to make it work. It's a nice mix of System and Technic parts, and the development of the build sequence was another nice challenge.”

Petrus used this mix to allow the builder to turn a dial on the side of the Kardex Shuttle which activates gear that “slide the front door open to the top AND moved a platform to the front,” similar to the function of the real thing. “I really enjoyed developing this little mechanism!” says Petrus.

With these custom Playwell Bricks Kardex Shuttle sets, Kardex has a portable version of their product to share with potential clients at trade shows, as well as a premium lead magnet for their European sales teams. The Playwell team produced the build instructions and packaging in English, German, Italian, and French for these teams, making this custom set truly international.

Turn generosity into lasting impact. For tradeshow, team, or client gifts, Playwell Bricks empowers you to brand well, build well, and gift well, crafting experiences that resonate long after the unwrapping, and in as many languages as you might need. Contact us to book your discovery call today.