How this Custom Set Celebrates Local Culture
Introduction
Intellidata offers digital cleanup and organizing services for associations and nonprofits, helping them to simplify data and empower informed decisions. With an important conference coming up, a representative of Intellidata reached out to Playwell Bricks to commission a custom-designed promotional item.
The Challenge
The client explained that one of the bigger conferences Intellidata was attending this year was in Indianapolis (U.S.A.), which is an area closely connected to racing and home to the Indy 500. As such, they’d like to commission a custom race car set that would connect to that cultural element as well as showcase the Intellidata logo.
They wanted a small set, preferably close to 20 pieces. The Intellidata was traveling to the conference, much like many of the attendees, and space was at a premium.
More than anything, this car would have to be immediately recognizable as a Formula One (F1).
The Solution
Playwell Bricks team member Eric Dubois Yang designed this custom race car. “It was definitely challenging to design this one in so few pieces,” he recalls. “In particular, the sloping nose at the front of the car, which is what makes this recognizable as an F1 car, was tricky. Once I had the right brick, the rest fell into place.”
The client requested that the car have a rear spoiler, as that would be the ideal place to showcase the Intellidata logo, which took some redesign to manage. “Every piece in a set at this size makes a huge difference,” admits Eric.
He found the needed pieces by simplifying the chassis design. The Playwell Bricks graphic design team handled the rest, creating a decal to fit the rear spoiler and proudly display the Intellidata logo.
The Result
With this custom F1 race car set, Intellidata has a custom giveaway that offers a nod to the local culture at their Indianapolis conference. It’s a gift that’s small enough to be easily packed away in luggage, and it showcases the Intellidata logo on the rear spoiler, just as the client requested.
Conclusion
Turn your trade show giveaways into a strategic advantage. Playwell Bricks empowers you to brand well, build well, and gift well, crafting experiences that resonate long after the event has ended. Contact us to book your discovery call today.