Vampire gifts are always there, lurking in the shadows. Hoping that unsuspecting businesses don’t see them for what they truly are: vampires that drain your company’s resources and fail to build the brand enthusiasm you need.

Some of these gifts wear the disguise of a brand-building gift. You’ve probably received a few of these: a gift that only fits a few select members of the gift’s intended audience. Universal appeal is a tricky treat to master, but these are some heinous offenders.

Worse, companies spend thousands on these gifts without realizing that this kind of unwanted, disposable gift can actually damage your brand rather than win gratitude. So what’s a gifter to do?

Playwell Bricks is here with a few tips to keep you from getting bitten this gifting season.

A vampire will only appeal to a single generation or less. Avoid these by selecting a classic gift that spans generations.

The vampire gift will insist that no gift can appeal to everyone, but they simply aren't trying hard enough. You can avoid these vamps by considering cultural details like colours, styling, sizing, etc, when selecting a gift.

Vampires want to suck the life out of everything: the party; the planet; the brands they represent. Avoid gifts that use up too many-including your own-resources only to end up in the landfill as the initial glow wears off. Ask yourself, can this gift be recycled? If not, is it made from a renewable resource? Does it have a place in the circular economy?

Vampire gifts don't care about your recipients, but you should. By giving a gift that builds your brand and offers mental health benefits, you show you care and build trust in your brand.

While you don’t have to wear a necklace of garlic this Halloween season, keep this list close to ward off the vampire gifts as they creep up all year ‘round.

In the meantime, if you’re in the market for a custom set made from recyclable bricks that spans generations, is naturally gender-neutral, plays a role in the circular economy, AND offers numerous health benefits, contact Playwell Bricks todays! Our team of innovative designers is standing by to help you build your dreams.