' Haivision Case Study – Playwell Bricks
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How Playwell Bricks Helped Haivision Create a Shark-tastic Celebration

Introduction

2024 marked SRT developer and “mission critical video solutions” provider Haivision’s twentieth anniversary. Haivision didn’t want to miss this opportunity to celebrate everything they’ve achieved and reflect on the business that they’ve grown to become.

the challenge

The challenge was coming up with a celebration gift that would appeal to the Haivision team and their partners. They wanted something the recipients would be proud to show off and represented Haivision’s brand and personality.

The Solution

Haivision commissioned Playwell Bricks to create a shark-mech character that represented both their “sharks” (employees) and that showed their products in a fast-paced, fun way.

Playwell Bricks designer Petrus Gartler had a lot to consider. “It should be strong, but not aggressive, rugged, but high tech, convey the feeling of safety, but not look old-school. It should be a friendly, but serious character.” Petrus ultimately designed a quick, athletic shark loaded up with Haivision products.

The Results

The Haivision absolutely loved their shark mechs, proudly bringing them along to their trade shows and conferences. Their director of Control Room Alliances shared many posts of the shark mech on LinkedIn with the hashtag #streamshark so followers could follow along on this mech’s adventures.

Quotes

“A premium product.

Petrus was outstanding with setting timelines and incorporating feedback into the design. Each change to the project was validated with a visual rendering, which helped us clearly communicate through the design phase.

Thank you for the excellent communication and guidance throughout the process. No stone was left unturned, making the project seamless from start to finish. 10 out of 10.”

-Dustin Bilthouse, Director of Control Room Alliances, Haivision

conclusion

If you're looking for something just as unique to represent your own business, contact Playwell Bricks today! Our team of world-class designers is standing by to help you build your dreams.

Use coupon code WELCOME10 for 10% off your first order.

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