Meet the Bug Hunter General and His Mech Suit
Parts count: 414 pieces
Dimensions (cm): 13.2(w) x 21(l) x 5.4(h)
(inches): 2.6(w)x 4.2(l) x 5(h)
In 2021, Stink Studios approached Playwell Bricks CEO Jason Pyett to advise that they were working with Google to aid in the rebranding of what was to become the Google Bug Hunters Program. As part of this rebrand, they wanted to create ten different gift sets to represent the different aspects of Google. These gifts would be distributed to the ethical hackers who search for coding bugs in Google programs, enabling Google to ensure that its systems work and work well.
The Subject
For one of these sets, Stink Studios advised Jason that they wanted a Google Bug Hunter Mech complete with a Bug Hunter General minifigure inside. On the mech’s chest should be the Google logo, and its hands, where a mech suit traditionally holds its arsenal, should be a keyboard and mouse.
Designing the Mech
Since this project was taken on early in Playwell Bricks’ development as a design agency, Jason did all of these designs himself, including this one. When he looks back on the Google commissions, he recalls that most of the concepts were accepted with very few changes, but the Google Mech was the exception. “It was a lot of work,” he recalls. “It took six major revisions over several months to get it right.”
Jason painstakingly incorporated feedback until he created the version that Stink Studios and Google loved. You can bet he breathed a sigh of relief, but if you ask him about it now, it was all worth it, because this was the set that was the most popular by far, earning more reorders than any other set in the Bug Hunter project.
Conclusion
Playwell Bricks is proud that this project represents the beginning of a change in Playwell’s trajectory into corporate gifting. Google has returned again and again to reorder these sets, and Playwell Bricks has never looked back, designing for brands all over the world.
Is your brand ready to inspire gratitude, elevate your brand, and celebrate relationships with intention? Playwell Bricks partners with you to brand well, build well, and gift well, delivering gifts that lift your culture and message. Schedule your discovery call now.