Fire Protection and Safety Services LLC is a small fire protection engineering firm in the state of New York (U.S.A.). “We do mainly sprinkler system designs, fire alarms, life safety. And a lot of on-site inspections and helping municipalities understand everything that’s needed for building protection,” one of their team members explained in their discovery call.

The client explained that he fed some reference photos of his ideas for a custom set into AI to see what they might look like made of bricks. Then, he shared them on LinkedIn to see how people would respond to them. “They got a fantastic reception,” he said. He hoped to offer a real version of one of those sets as a giveaway to broaden awareness of the company.

For this custom design, the client decided to commission a custom backflow preventer set. “This is something most of our clients have on-site, so it’s familiar,” he explained. A backflow preventer is a device that prevents negative pressure from flushing contaminated water into drinking water systems, like the kind of pressure that can happen with sprinkler systems and fire hydrants are put to use.

Playwell Bricks designer Eric Dubois Yang worked with the AI renders and photos of the actual unit to create the final set. The design moved along until the test build, when “we found out that the flex tube solution for the device’s hosing didn’t work as expected,” recalls Eric. “The angle was a bit too sharp, which caused the tube to pop off.”

That was definitely not something that would represent Fire Protection Safety and Services LLC well. “We ended up with a more 90-degree approach, using brick pieces instead of tubing, while keeping the look as natural as possible.”

It was a compromise that worked, and after the client was notified and signed off on this design change, this set moved into production and delivery.

With this custom backflow preventer set, Fire Protection and Safety Services LLC has a custom giveaway that its clients will recognize and that creates greater awareness of the brand.

Like that first AI concept they shared on LinkedIn, the client also shared the completed set to his LinkedIn followers, offering three sets as a giveaway. The post was a whopping success, gaining 120 comments and hundreds of reactions. The Playwell Bricks team always loves to see their sets helping to build brands in this way!

For gifts that connect and endure, Playwell Bricks helps you brand well, build well and gift well, delivering gifts that lift your culture and message. Contact us and schedule your discovery call today.