Catalyst Medtech is a “national leader in the field of nuclear medicine and molecular imaging solutions.” A marketing representative reached out to Playwell Bricks to ask about a custom Playwell Bricks set of one of Catalyst Medtech’s products to bring to an important industry trade show.

The client explained that they were interested in a custom set of what they described in laymen’s terms as ‘brain camera.’ Catalyst Medtech wanted to have full marketing content throughout the instructions, as they’d be giving these out to industry professionals at the annual Society of Nuclear Medicine and Molecular Imaging Conference in Los Angeles (California, U.S.A.).

The client went on to explain that this product was the CareMiBrain™, “an optimized Brain PET (positron emission tomography) purpose-built for Neurology.” This unit was designed with the patient’s comfort in mind, offering a comfortable seated or reclined position, complete with cushions. During the procedure, the patient’s vision is unobstructed, which is less stressful for them. It was very important to Catalyst Medtech that these elements were showcased in their custom set.

Playwell Bricks designer Eric Dubois Yang brought this concept to life, working carefully with the client to get the details just right. It was important to the client that this set felt distinctly Catalyst Medtech. Brand colours and tweaks to the logo decal placement helped to make this happen.
Once the design was complete, the Playwell graphics team embedded the client’s marketing content and branding throughout the build instructions.

The final custom CareMiBrain™ set includes the design elements that were important to the Catalyst Medtech team, and it feels distinctly Catalyst Medtech.

Catalyst Medtech’s marketing content was included in the build instructions. Not only did the Catalyst Medtech team take advantage of the opportunity to introduce themselves, but they also went into detail about the benefits of their CareMiBrain™ product.

This is important, because while these sets are received in the busy thrall of the industry trade show, when Catalyst Medtech’s recipients take them home and spare a moment to build them, suddenly all that competition is gone and Catalyst Medtech has their undivided attention. They’re not just building bricks; they’re building connections.

Turn your trade show giveaways into a strategic advantage. Playwell Bricks empowers you to brand well, build well, and gift well, crafting experiences that resonate long after the event has ended. Contact us to book your discovery call today.