case study
A Custom Boom Truck for CanCrete
Introduction
Canada’s CanCrete is all about the concrete. As a Putzmeister dealer, they specialize in concrete-pumping equipment sales, parts, service and customer support. But even the hardworking folks in the concrete industry need a fun little gift once in a while!
The Challenge
CanCrete wanted a fun gift that would be appropriate as a holiday gift for their crew and they could give away on social media for an extra holiday boost. Of course, since CanCrete is all about that concrete, the gift would have to be. After all, who wouldn’t love a perfectly poured slab of concrete for Christmas!
You’re right. That’s not a very give-able gift at all. Fortunately, CanCrete had something special in mind.
The Solution
CanCrete approached Playwell Bricks and explained what they wanted: a custom Playwell Bricks book truck set complete with a foldable boom.
That foldable boom proved to be the trickiest part of the design, but after experimenting with different techniques, the Playwell designers were able to give the boom truck the functionality CanCrete craved.
THE RESULT
These custom Playwell Bricks boom truck sets were delivered to CanCrete where they promoted fun and inspiration for the Putzmeister fans. With three sets given away on Linkedin, Facebook, and Instagram, these sets made soon made their way across Canada to delight and inspire CanCrete fans all over.
conclusion
If you’d like to commission a custom Playwell Bricks set of your company’s top sales vehicle, contact us today! Specializing in corporate gift production, Playwell Bricks will work with your ideas, budget, and gifting goals to help you build your dreams!