After Playwell Bricks creates the custom set of your dreams, it comes down to the most important part: the build experience. The build experience is the enjoyability of the build, and it provides the perfect vehicle for your brand’s messaging to be communicated and absorbed by the recipient.

Before the sets are distributed, your custom sets go through several test builds to ensure that the build experience is the best it can be. This involves:

1. Checking if the instructions are straightforward and not confusing. Confusing instructions = lousy build experience.

2. Determining that the build and instructions are suited to the intended audience. For kids, 1-2 steps per page are best, while adults have 3-8 steps on a page.

3. Adding in additional spare parts to ensure the build can be done without missing any parts!

Playwell Bricks sets provide a blank canvas with a captive audience. As our Lead Designer and CEO Jason Pyett says, “Why not interlace some market messaging… add some icing on top and create a full experience out of it!” The instruction pages are the perfect place to remind your giftees where they received their gift, from whom, and why.