Every great custom build starts with an idea. For some clients, it’s a rough sketch; for others, it’s a fully formed concept waiting to be translated into bricks. No matter where the vision begins, the process of collaboration between a brand and a designer is where the magic happens. Together, they transform creative sparks into finished builds that capture both functionality and story.

It often starts with a discovery call, where the client shares goals, challenges, and inspiration. Haffner’s, for instance, came to the table with a clear idea: a custom oil truck in miniature to celebrate their 100th anniversary. That vision became the starting point for collaboration. The designer translated the concept into a digital prototype, experimenting with proportions, style and decals until the design reflected both the brand’s identity and practical function.

The collaboration does not stop at the digital stage. Clients play an active role, tweaking details and giving feedback to ensure the final build captures what makes their brand unique. Emerson, for example, requested multiple adjustments to their technical builds to ensure accuracy, while Inbox Monster worked closely with designers to bring their mascot to life in brick form. These exchanges are less about perfection at the first try and more about co-creation; building something together that reflects shared goals.

Designers also play the role of translator, bridging the gap between brand identity and the language of bricks. Measurements, stability, and visual impact must all align, but so too must the story the build tells. When Mitsubishi and Trane commissioned HVAC unit builds, the designers ensured technical accuracy while maintaining a scale and style that made the builds approachable and fun.

This back-and-forth process is what makes each custom build truly collaborative. Brands bring their industry knowledge, while designers contribute expertise in form, function, and play. The result is a unique expression of the brand, brought to life piece by piece.

If you want a custom Playwell Bricks set for a team or client appreciation gift, or even a significant milestone coming up, Playwell Bricks specializes in corporate production of custom sets. Our designers feature your branding and ideas to help you build well, brand well, and gift well, with Playwell. Contact us to schedule your discovery call today!