Today, I’m catching up with a custom Playwell Bricks set to see what the gifting world looks like from the perspective of buildable bricks. “I was especially proud to wear the client’s branding on my bricks. I felt like I was adopted into their brand family, their business. It’s an amazing feeling to be included.”

“You know, at first I was just a jumble of various bricks waiting in a warehouse. I had no idea who I was or what I was going to become. So you can imagine my excitement when a Playwell Bricks designer tapped me for a design they were working on for a client.

“As they worked, my designer explained to me that I was going to be an employee gift: a gift that a business was going to give to their staff in thanks for doing a good job. And that was meaningful to me because, if you think about it, when their employee builds me, that’s a metaphor for the work they did to build the client’s company. That’s a lot more meaning than most plastic bricks like myself find in their lives.

“I’m also proud of the role I get to play in the experience of a custom Playwell Bricks set. It’s so satisfying to see the grin on people’s faces as they build me. I know part of it is nostalgia for their childhood bricks-my ancestors-and part is the tactile creativity that engages people so that they’re completely in the moment, leaving their troubles behind. Being able to provide my builders with that kind of mental health boost is so rewarding.”

“If I’m lucky, they’ll also show me off to their coworkers, their families, that sort of thing. And I get to learn about what they do for their job when I get displayed on their desk. Being a custom Playwell Bricks set is a win-win for me.”

There you have it, folks. Even the bricks love a custom Playwell Bricks set. If you’d like to commission your own custom set, whether it’s for an employee gift, conference swag, or client appreciation, contact us today. Our team of world-class designers-and their bricks-are standing by to help you build your dreams.