CEO Jason Pyett likes to discuss Playwell Bricks’ core purpose at team meetings and brainstorm sessions. A company’s core purpose is a company’s purpose beyond turning a profit, but Jason takes it deeper than that. He explains that this core purpose is the driving force that shapes a business’ operations and guides its mission. “A company’s core purpose is what creates value for its clients,” he tells me.

Outwardly, Playwell Bricks appears to sell custom brick sets that delight and inspire. “But, if you look deeper than that,” Jason goes on, “what Playwell Bricks actually creates is brand engagement."

Playwell’s core purpose is to foster meaningful connections between you and your intended audience.

That’s why each custom Playwell set is designed to reflect your brand’s unique identity. Whether it’s a corporate logo, a representation of a milestone, or a special product, these custom sets serve as a tangible representation of your brand that your audience will treasure. Custom Playwell sets can be used to boost employee morale, enhance client loyalty, and amplify your marketing campaigns.

When your clients or employees build their custom Playwell set, they are doing so much more than just building with bricks: they’re engaging with your brand on a deeper level. A level that leaves a lasting, positive impression because brick building also offers the stress relief and creativity-enhancing values of play.

Remember, Playwell Bricks’ core purpose is to foster a deeper connection between your brand and your audience through custom Playwell sets. You’re not just assembling bricks, you’re building a bridge that connects your brand to your customers and employees in a meaningful way. Playwell Bricks isn’t just creating inspiring custom sets, our true value lies in our ability to cultivate an enriching brand experience for your company.

Are you ready to elevate your brand? Contact us today!