I remember my first trade show. I was seven-years-old, tagging along with my parents at a trade show in my hometown. Young me was dazzled. My dad made a game of it, “see how many business cards you can collect.” The game made every new booth an exciting frontier.

How long has it been since you felt that way at a trade show?

By the time we went to my second trade show, the business cards didn’t cut it anymore. I’d already learned that they were going to be put in a neat pile, held together with an elastic, and that I was never going to engage with them again. So that year, my goal was pens.

Most of the pens dried up, stopped working, or got lost before the trade show came around again. By then, I caught on to the pattern: these companies weren’t giving me anything of value. Nothing memorable. After a while, it started to seem like their companies were a bit like that as well. I drifted away, choosing to visit a friend instead of accompanying my folks.

And I know what you’re thinking: seven-year-olds aren’t the clients a company is looking for at a trade show. But thinking like a child can sometimes simplify an issue and cut out the noise. Are you offering something memorable at your trade show booth? Or is something that’s going to get tucked into a pocket and forgotten about?

If you’re investing in a promotional item, invest in something that’s going to bring you the maximum engagement. Don’t let the same old gifts hold you back; Playwell Bricks can design custom branded brick sets that reflect your best-selling product, allowing your potential clients to engage with your product while they spend a few nostalgic minutes building it and viewing it from multiple angles and perspectives.

Best of all, it’s fun. It’s not getting tucked away or left in a hotel wastebasket because people get excited to play with bricks, just like they did when they were kids. Maybe they never lost the passion, or maybe they’ve heard of the many stress relief and wellness benefit bricks can offer adults. Or maybe they’ll build it with their own kids, creating warm memories that they’ll now attach to your brand. When you give someone a moment of joy, a chance to create, play, and connect with their inner child; you're not just sharing a promotional item. You're creating a memory.

As for any seven-year-olds who show up at your booth with wide eyes and little business sense, well, you never know who their parents work for. They might just end up being your biggest client yet.

If you’d like to commission a custom Playwell Bricks set of your best-selling new product, contact us today! Playwell Bricks specializes in production sets branded to your business so you can be sure to gift well, with Playwell.