Before Playwell Bricks was creating microscale sets for Fortune 500 companies or designing portable, giftable builds for global brands, our founder and CEO, Jason Pyett, was deep into a different kind of commission: massive, intricate, fan-built worlds inspired by the iconic stories that defined generations.

Between 2019 and 2020, Jason’s desk was filled with bricks, blueprints, and bold ambition. Think sprawling Lord of the Rings scenes (examples shown above), and ultra-detailed environments pulled straight from the worlds of video games and science fiction. These weren’t small sets, they were epic in scale and design, taking months to create and weeks to build. And while they were commissioned, Jason was working for passion, not for profit.

At the time, each design presented new challenges in technique, structure, and storytelling. Jason pushed himself to find the limits of what bricks could do, diving deep into complex patterns, unconventional uses of pieces, and precision layering. Each creation was a masterclass in design, and each one helped refine a crucial skillset that would later define the Playwell Bricks brand.

Although our corporate clients now lean toward clean, accessible, microscale models, those early builds weren’t wasted effort, they were foundational. The complexity taught Jason what to include, what to leave out, and how to prioritize experience over detail. In fact, designing something simple is often much harder than making something complex.

The large-scale projects gave Jason the language of bricks: how to evoke movement, atmosphere, and story through texture, scale, and clever design. That experience lets our team now take something as massive as an oil rig or as layered as a landmark building and translate it into a compact, intuitive, and meaningful experience for the end user.

What started as fan commissions has grown into a creative studio that serves marketing teams, employee experience leaders, and brand storytellers around the world. But the DNA is the same: tell great stories with bricks. Whether it's the sprawling world of Middle-earth or a custom gift that fits in a carry-on, Playwell Bricks brings the same passion, precision, and creativity to every build.

If you’d like to put Playwell Bricks’ expertise to work for your brand, our team of world-class designers will work with your branding and budget to help you build your dreams. Contact us today and gift well, brand well, Playwell.